Is your “all-inclusive” boarding rate actually costing more than you’re making?
Most facility owners calculate their boarding rates based on the local market average. While that’s a safe place to start, it’s a dangerous way to run a business. If you aren’t calculating your effective hourly rate, you’re likely subsidizing your clients’ hobbies.
To find your true margin, you have to look past the hay and shavings.
- Fixed costs: lease/mortgage, insurance, equipment payments, etc. These are costs that are due each month no matter how many horses are on property.
- Variable costs: hay, bedding, labour, grains & feeds, etc. These are the costs that change with the quantity of horses that are on property.
- Hourly costs: how many hours does it take per month to care for each horse?
- Base hourly wage: what is the minimum fair amount that I could pay for someone else to do the care?
Calculating hourly cost:
- Add the daily total time that it takes to care for all the horses, and divide by the number of horses on property. Multiply this by 30.44 (average number of days in a month).
- (Ex. You board 10 horses. Between all feedings, turn-out, mucking, turn-in, blanketing & wrapping, and general cleaning & maintenance, it takes 6 hours per day. So each horse takes 0.8hrs per day, or 24.35 hours in a month).
Steps to calculating your true margin:
- Calculate fixed costs
- Calculate variable costs
- Add fixed & variable costs together for your total costs.
Total costs = Fixed costs + Variable costs
- Calculate your hourly cost.
Hourly Cost = (Total daily hours / Horses on property) x 30.44
- Multiply your hourly cost by a base hourly wage to get your total hourly cost.
Total hourly cost = Hourly cost x Base wage
- Add total costs and total hourly wage together – this is your true cost.
True cost = Total costs + Total hourly cost
- Examine your true costs against your prices. If the costs are higher, re-evaluations are needed on your business model.
Prices < True cost – re-evaluate (you are losing money)
Prices > True cost – profitable
Prices = True Cost – re-evaluate (no margin for unforeseen expenses)
If that final number is lower than what you’d pay a local teenager to mow the lawn, it’s time to restructure your tiers or add a “Services A La Carte” menu. Don’t be afraid to charge for your expertise.
Don’t forget, deciding to do the work yourself on a farm instead of hiring is a decision that must factor in opportunity cost. If you are running your barn yourself for an hourly rate of $18-$25 but you could be working a different job for $30-$35/hour, then you might be better off to outsource the labour to employees who you can pay a fair rate to, and then earn what you can with other employment.
Glossary:
Base hourly wage: The minimum fair amount you would have to pay an employee to handle the daily horse care and barn duties if you chose to outsource the labor.
Fixed costs: Recurring business expenses that remain constant every month, regardless of how many horses are currently boarding at your facility (e.g., lease/mortgage, insurance, equipment payments).
Hourly cost: The average number of hours required per month to care for a single horse, calculated by taking total daily labor hours, dividing by the number of horses, and multiplying by 30.44.
Opportunity cost: The potential loss of income from choosing to do the barn work yourself at a lower implied rate rather than working a higher-paying job elsewhere.
Services a la carte: A pricing model where specific tasks (like blanketing or wrapping) are billed as separate, individual add-on fees instead of being bundled into a flat rate.
Total hourly cost: The total financial value of the labor required per horse each month, calculated by multiplying the hourly cost by the base hourly wage.
True cost: The actual, comprehensive cost of boarding a horse, found by adding fixed costs, variable costs, and total hourly cost together.
True margin: The actual profit left over after subtracting all physical overhead and hidden labor costs from your boarding price.
Variable costs: Fluctuating business expenses that increase or decrease depending on the exact number of horses on the property (e.g., hay, grain, bedding, labor).